One of the risks involved in running a franchise operation is that a customer's bad experience at one franchisee's location will reflect badly on the entire operation. What characteristic of services is involved in this example? How can a franchisor address this problem?

Question

Quizplus · Accepted Answer

The Answer of One of the risks involved in running a franchise operation is that a customer's bad experience at one franchisee's location will reflect badly on the entire operation. What characteristic of services is involved in this example? How can a franchisor address this problem?

One of the Risks Involved in Running a Franchise Operation