The launch of a 100-calorie Cadbury Thins chocolate bar is an example of a product alteration to attract new markets.

Name: The launch of a 100-calorie Cadbury Thins chocolate bar is an example of a product alteration to attract new markets.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Product alterations, like introducing a lower-calorie version, are often made to appeal to health-conscious consumers or those looking for portion control, thus attracting new market segments.

The Launch of a 100-Calorie Cadbury Thins Chocolate Bar Is