Shannon is a middle-class consumer in her mid-40s; she is only willing to try products that have been around for a while. She is part of the late majority category of product adopters.

Question

Quizplus · Accepted Answer

The late majority category consists of consumers who are skeptical and adopt products only after the majority of society has tried them, which aligns with Shannon's behavior.

Shannon Is a Middle-Class Consumer in Her Mid-40s; She Is