The Cheerios product line has been extended from its basic product to Honey Nut Cheerios, Apple Cinnamon Cheerios, Multigrain Cheerios, and Frosted Cheerios. This is an example of
A) sequential marketing.
B) brand evolution.
C) product penetration.
D) product overload.
E) product stretching.

Question

Quizplus · Accepted Answer

Product stretching refers to extending a product line by adding new varieties or versions of the original product, as seen with the different types of Cheerios.

The Cheerios Product Line Has Been Extended from Its Basic