A company adds a line of powdered beverages to its line of frozen juices. This addition is an example of
A) product integration.
B) sequential marketing.
C) product stretching.
D) market development strategy.
E) product mix modification.
Correct Answer:
Verified
Q52: Lutex markets textiles to the hospitality industry.
Q53: Beaulieu manufactures and sells area rugs to
Q54: "The sequential addition of products to a
Q55: Wilson Sporting Goods differentiated its golf balls
Q56: The Cheerios product line has been extended
Q58: What is a good way to practise
Q59: When Colgate adds another toothpaste flavour to
Q60: Dove was originally a facial bar soap.
Q61: The stages or path that a product
Q62: The stage of the product life cycle
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents