During the introduction stage of the product life cycle
A) distribution is widespread since retailers accept any item that is new.
B) distribution is the most crucial focus.
C) most consumers are anxious to try the new product.
D) a lot of money is spent on promotion; place is emphasized in a later stage.
E) money is invested in the product to create demand for the product.

Question

Quizplus · Accepted Answer

During the introduction stage, companies spend heavily on promotion to create awareness and interest in the new product, while distribution (place) becomes more emphasized in later stages as the product gains acceptance.

During the Introduction Stage of the Product Life Cycle