During the decline stage of the product life cycle,
A) sales drop rapidly, but profit margins are protected.
B) sales remain steady while profits erode.
C) advertising and promotion activity is maintained to minimize sales declines.
D) the focus of marketing activity is to reverse the decline.
E) marketing support is cut.

Question

Quizplus · Accepted Answer

During the decline stage, companies often cut marketing support to reduce costs as the product is phased out or replaced.

During the Decline Stage of the Product Life Cycle