The marketing team is working with a sizable budget to develop a communications campaign. Its goal is to generate awareness and interest for a product among its primary target market. This product is most likely to be in the ________ stage of the product life cycle.
A) growth
B) commercialization
C) maturity
D) decline
E) introduction

Question

Quizplus · Accepted Answer

The introduction stage of the product life cycle is when a product is launched, and the primary focus is on generating awareness and interest among the target market.

The Marketing Team Is Working with a Sizable Budget to Develop