During the commercialization stage of the new product development process,
A) test marketing commences.
B) management selects the name and package design.
C) full-scale production and marketing occur.
D) careful estimates of demand, sales, and costs are prepared.
E) life cycle analysis occurs.

Question

Quizplus · Accepted Answer

During the commercialization stage, the product is launched into the market, which involves full-scale production and marketing efforts.

During the Commercialization Stage of the New Product Development Process