Lever Brothers sells bar soap under the following brands: Dove, Lifebuoy, Caress, and Lux. This is an example of
A) a multibrand strategy.
B) a family brand strategy.
C) a propriety brand strategy.
D) a licensed brand strategy.
E) a co-branding strategy.

Question

Quizplus · Accepted Answer

Lever Brothers uses a multibrand strategy by offering multiple brands (Dove, Lifebuoy, Caress, and Lux) within the same product category (bar soap) to capture different market segments and consumer preferences.

Lever Brothers Sells Bar Soap Under the Following Brands: Dove