The Heinz brand name is used for baby food, infant cereals, ketchup, and pickles. In this example the Heinz brand is considered a
A) family brand.
B) co-brand.
C) multibrand.
D) propriety brand.
E) licensed brand.

Question

Quizplus · Accepted Answer

Heinz is considered a family brand because it uses the same brand name across different product categories like baby food, ketchup, and pickles.

The Heinz Brand Name Is Used for Baby Food, Infant