New Belgium Brewing's launch of the Ben & Jerry's Salted Caramel Brown-ie Ale is an example of a ________ strategy.
A) product branding
B) image branding
C) multibranding
D) co-branding
E) family branding

Question

Quizplus · Accepted Answer

This is an example of co-branding, where two brands, New Belgium Brewing and Ben & Jerry's, collaborate to create a product that features both brand names.

New Belgium Brewing's Launch of the Ben & Jerry's Salted