What is the main risk in family branding?
A) dilution of the family image
B) a celebrity misstep could harm the family image
C) poor quality in a new product could tarnish the family image
D) brand confusion among consumers
E) reduction in perception of quality

Question

Quizplus · Accepted Answer

Poor quality in a new product could tarnish the family image because family branding involves using a single brand name for multiple products, so any negative perception of one product can affect the entire brand.

What Is the Main Risk in Family Branding