Henry Ford's introduction of the Model "T"was the first example of mass customization.
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Q2: Mass marketing is appropriate for a hotel
Q3: When using a market segmentation strategy, a
Q4: Demographic segmentation divides a market according to
Q5: Geo-targeting breaks a country into large regions;
Q6: Behaviour response segmentation helps explain why two
Q8: A brand is "democratized"if customers can control
Q9: Real estate companies and mortgage companies are
Q10: Age is a sub-segment of demographic segmentation.
Q11: Technology is an important factor in the
Q12: Marketers refer to the target market profile
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