Real estate companies and mortgage companies are using behaviour response segmentation over traditional mass media.
Correct Answer:
Verified
Q4: Demographic segmentation divides a market according to
Q5: Geo-targeting breaks a country into large regions;
Q6: Behaviour response segmentation helps explain why two
Q7: Henry Ford's introduction of the Model "T"was
Q8: A brand is "democratized"if customers can control
Q10: Age is a sub-segment of demographic segmentation.
Q11: Technology is an important factor in the
Q12: Marketers refer to the target market profile
Q13: Targeting a young female business executive who
Q14: The Lexus campaign appealing to "bold achievers"
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