Targeting a young female business executive who lives in the suburbs of Toronto involves only geographic segmentation.

Name: Targeting a young female business executive who lives in the suburbs of Toronto involves only geographic segmentation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Geographic segmentation involves location, but targeting a young female business executive also requires demographic (age, gender, occupation) and possibly psychographic (lifestyle, values) segmentation.

Targeting a Young Female Business Executive Who Lives in the Suburbs