Nike has introduced an online store that allows customers to design their own shoes by selecting colours, styles, and personalized messages to be included in the stitching. This is an example of
A) behavioural targeting.
B) mass customization.
C) market segmentation.
D) mass marketing.
E) target market profiling.

Question

Quizplus · Accepted Answer

Mass customization refers to the process of delivering market goods and services that are modified to satisfy a specific customer's needs. In this case, Nike allows customers to design their own shoes, which is a form of mass customization.

Nike Has Introduced an Online Store That Allows Customers to Design