What is a database-driven marketing system that tracks a consumer's behaviour to determine his or her interests and then serves ads to that person relevant to those interests called?
A) mass customization
B) niche targeting
C) direct marketing
D) niche marketing
E) behavioural targeting

Question

Quizplus · Accepted Answer

Behavioural targeting is a marketing system that uses consumer behaviour data to serve relevant ads based on their interests.

What Is a Database-Driven Marketing System That Tracks a Consumer's