Direct segmentation refers to a situation where unique marketing programs are designed to meet the needs and preferences of
A) many customers.
B) brand-loyal customers.
C) business-to-business customers.
D) geotargeted customers.
E) individual customers.

Question

Quizplus · Accepted Answer

Direct segmentation involves creating unique marketing programs tailored to the specific needs and preferences of individual customers.

Direct Segmentation Refers to a Situation Where Unique Marketing Programs