Targeting a product line to one particular sub-segment and committing all marketing resources to the satisfaction of that sub-segment is referred to as
A) product development.
B) market diversification.
C) niche marketing.
D) targeting.
E) market differentiation.

Question

Quizplus · Accepted Answer

Niche marketing involves focusing all marketing efforts on a specific, well-defined segment of the market, aiming to meet the unique needs of that sub-segment.

Targeting a Product Line to One Particular Sub-Segment and Committing