A sound mass marketing strategy should
A) offer as many choices to as many consumers as possible.
B) focus on local market needs.
C) be part of the corporate mission statement.
D) emphasize sales rather than profits.
E) appeal to a broad range of consumers.

Question

Quizplus · Accepted Answer

A sound mass marketing strategy aims to appeal to a broad range of consumers by targeting a wide audience with a general message or product offering.

A Sound Mass Marketing Strategy Should