When is mass marketing most appropriate?
A) when a product enjoys widespread acceptance
B) when resources are limited
C) when the product is in a purely competitive market
D) when the product is in a monopoly
E) when the product is standardized

Question

Quizplus · Accepted Answer

E  Mass marketing is most appropriate when a product enjoys widespread acceptance and is standardized, as it allows for reaching a large audience with a uniform message.

When Is Mass Marketing Most Appropriate