An organization that practises ________ marketing implements one basic strategy to appeal to a broad range of consumers.
A) mass
B) direct
C) brand
D) segment
E) niche
Correct Answer:
Verified
Q36: A sound mass marketing strategy should
A) offer
Q37: Segmentation strategies are based on the premise
Q38: Targeting a product line to one particular
Q39: Mass marketing would be appropriate for which
Q40: Most mass markets are divided into smaller
Q42: Direct segmentation refers to a situation where
Q43: A market is
A) a geographical area where
Q44: Walmart engages in which level of market
Q45: A marketing system that can produce products
Q46: Marketers tailor their marketing strategies to distinct
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