Lisa's long, curly hair can be difficult to manage. When she purchases hair care products, she is looking for something that will tame her hair. Lisa is part of a marketing segment that is based on
A) usage rate.
B) benefits sought.
C) occasion for use.
D) market differentiation.
E) degree of brand loyalty.

Question

Quizplus · Accepted Answer

Lisa is looking for hair care products that provide specific benefits, such as taming her long, curly hair, which aligns with the "benefits sought" segmentation.

Lisa's Long, Curly Hair Can Be Difficult to Manage