A home improvement retailer targeting dual-income, traditional families clustering in suburbia is using
A) behaviour response segmentation.
B) metropolitan segmentation.
C) geographic segmentation.
D) geodemographic segmentation.
E) psychographic segmentation.

Question

Quizplus · Accepted Answer

Geodemographic segmentation combines geographic and demographic data, targeting specific groups like dual-income families in suburban areas.

A Home Improvement Retailer Targeting Dual-Income, Traditional Families Clustering in Suburbia