Robin Hood Multifoods markets flour for use in bread-making machines. What type of market segmentation are they using with this product?
A) psychographic segmentation
B) geographic segmentation
C) demographic segmentation
D) behaviour response segmentation
E) geodemographic segmentation

Question

Quizplus · Accepted Answer

Robin Hood Multifoods is using behavior response segmentation by targeting consumers based on their specific behavior or usage, in this case, the use of flour for bread-making machines.

Robin Hood Multifoods Markets Flour for Use in Bread-Making Machines