The degree of brand loyalty is important to consider in a segmentation strategy. What kind of segmentation variable is loyalty?
A) usage response
B) geodemographic
C) demographic
D) psychographic
E) behaviour response

Question

Quizplus · Accepted Answer

Loyalty is a behavior-based variable as it reflects consumers' purchasing patterns and commitment to a brand, making it a behavior response segmentation variable.

The Degree of Brand Loyalty Is Important to Consider in a Segmentation