What is the strategy called when companies tailor their marketing activities to homogeneous groups?
A) market integration
B) niche marketing
C) market segmentation
D) mass segmentation
E) direct segmentation

Question

Quizplus · Accepted Answer

Market segmentation is the strategy of dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them.

What Is the Strategy Called When Companies Tailor Their Marketing