On the basis of consumer taste tests, Diet Pepsi advertises that consumers prefer the taste of its product to the taste of Diet Coke. What type of positioning strategy is this?
A) corporate warfare
B) niche marketing
C) product differentiation
D) brand dominance positioning
E) head-on positioning

Question

Quizplus · Accepted Answer

This strategy is called head-on positioning because Diet Pepsi is directly comparing its product to a competitor's product, Diet Coke, to highlight its own product's superiority in taste.

On the Basis of Consumer Taste Tests, Diet Pepsi Advertises