What variables are included in the following customer profile? Age 45-60, female, income over $100,000, professional, university educated, living in large urban city, environmentally and socially conscious, interested in new technology.
A) demographics and psychographics
B) demographics and behavioural response
C) demographics only
D) demographics, geographics, and psychographics
E) demographics, psychographics, and behavioral response

Question

Quizplus · Accepted Answer

The customer profile includes demographics (age, gender, income, education), geographics (living in a large urban city), and psychographics (environmentally and socially conscious, interested in new technology).

What Variables Are Included in the Following Customer Profile? Age