Unilever's Axe Spray and the associated advertising to attract older male customers is an attempt to
A) reposition the brand.
B) use mass marketing.
C) use premium positioning.
D) use brand democratization.
E) differentiate the brand.

Question

Quizplus · Accepted Answer

Repositioning the brand involves changing the target market or the perception of the brand, which is what Unilever is attempting by targeting older male customers with Axe Spray.

Unilever's Axe Spray and the Associated Advertising to Attract Older