The battle between the market leader and the challenger in the battery market (Duracell and Energizer) is an example of ________ positioning.
A) head-on
B) lifestyle
C) technological innovation
D) brand leadership
E) market follower

Question

Quizplus · Accepted Answer

The battle between Duracell and Energizer is an example of head-on positioning, where both companies directly compete against each other in the same market segment.

The Battle Between the Market Leader and the Challenger in the Battery