Positioning refers to
A) the types of retailers that sell the product.
B) the product's shelf location in a store.
C) the marketing strategy behind a product launch.
D) the availability of a product in the marketplace.
E) customers' perception of a product relative to competing products.

Question

Quizplus · Accepted Answer

Positioning is about how customers perceive a product in relation to competing products, focusing on the product's image and identity in the consumer's mind.

Positioning Refers to