Information search is the first step in the consumer purchase decision process.
Correct Answer:
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Q1: When a store like Mark's advertises with
Q2: Consumer behaviour is one external variable that
Q3: Consumer behaviour includes the decision process that
Q4: How individuals collect information about products and
Q5: The extent of consumer information search is
Q7: As the risk increases, the extent of
Q8: The criteria consumers use to decide on
Q9: Sam decided to analyze how he makes
Q10: A car buyer questions the wisdom of
Q11: Motives are conditions that prompt the action
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