The criteria consumers use to decide on purchase alternatives are part of his or her evoked set.

Name: The criteria consumers use to decide on purchase alternatives are part of his or her evoked set.
Brand: Quizplus
Rating: 4.7 (38 reviews)

Question

Quizplus · Accepted Answer

The criteria consumers use to decide on purchase alternatives are part of the evaluation of alternatives, not the evoked set. The evoked set refers to the group of brands or products a consumer considers as potential purchase options.

The Criteria Consumers Use to Decide on Purchase Alternatives Are