Marketers acquire insight into the factors that influence consumer buying decisions through
A) product development.
B) marketing research.
C) cognitive dissonance.
D) double targeting.
E) viral marketing.

Question

Quizplus · Accepted Answer

Marketing research is the process through which marketers gather data and insights about consumer preferences, behaviors, and factors influencing their buying decisions.

Marketers Acquire Insight into the Factors That Influence Consumer Buying