The model that examines the factors that influence purchase decisions as well as consumer involvement is called the
A) motive matrix.
B) purchase frequency diagram.
C) consumer purchase decision continuum.
D) evaluation network.
E) consideration set.

Question

Quizplus · Accepted Answer

The consumer purchase decision continuum is a model that looks at the factors influencing purchase decisions and the level of consumer involvement in the buying process.

The Model That Examines the Factors That Influence Purchase Decisions