If your product is not part of a consumer's evoked set
A) it will contribute to cognitive dissonance.
B) your advertising campaigns have been successful.
C) it will not be considered for purchase.
D) it will not satisfy the customer's needs if purchased.
E) it has performed well against the consumer's evaluation criteria.

Question

Quizplus · Accepted Answer

If a product is not part of a consumer's evoked set, it means it is not among the brands or products that the consumer considers when making a purchase decision, and therefore, it will not be considered for purchase.

If Your Product Is Not Part of a Consumer's Evoked