At the conclusion of a marketing research study, a manufacturer of environmentally friendly household cleaning products was startled to learn that their products were purchased by consumers across a broad age spectrum. They had believed that their market was the younger generation. What will better describe the key features of the target market than demographics?

Question

Quizplus · Accepted Answer

Psychographics describe the lifestyle, values, attitudes, and interests of consumers, which can provide deeper insights into the motivations and behaviors of the target market beyond just age or demographics.

At the Conclusion of a Marketing Research Study, a Manufacturer