A goal of data mining is to produce lower marketing costs and increased efficiency by identifying prospects most likely to buy.
Correct Answer:
Verified
Q32: When a company representative pretends to be
Q33: Asking a member of a focus group
Q34: Analyzing responses to questions about frequency of
Q35: A marketer needed to find out from
Q36: A household products manufacturer needed some idea
Q38: Data mining refers to the collection of
Q39: Customer relationship management programs are based on
Q40: Membership cards, such as the Shoppers Optimum
Q41: Customers are universally pleased that companies have
Q42: Companies that use data-based marketing can send
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