Membership cards, such as the Shoppers Optimum Card, that allow retailers to track customer purchases are important components of a CRM system.

Name: Membership cards, such as the Shoppers Optimum Card, that allow retailers to track customer purchases are important components of a CRM system.
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Question

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Membership cards help retailers gather data on customer behavior and preferences, which is essential for Customer Relationship Management (CRM) systems to personalize marketing and improve customer service.

Membership Cards, Such as the Shoppers Optimum Card, That Allow