A business has been accused of "opting in" customers against their will. This contravenes the guidelines set out in the Personal Information Protection and Electronic Documents Act.

Question

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The Personal Information Protection and Electronic Documents Act (PIPEDA) requires organizations to obtain meaningful consent from individuals before collecting, using, or disclosing their personal information. "Opting in" customers against their will would violate this requirement.

A Business Has Been Accused of "Opting In" Customers Against