Which of the following best describes the scope of information collected via marketing research?
A) Any information required by an organization for decision-making is collected via marketing research efforts.
B) Marketing research collects only demographic data.
C) Sales data, values research, and economic profiles compose the marketing research mix.
D) Information is collected about customers, competitors, and conditions in the market.
E) Historic information related to the organization's performance is the essence of marketing. research.
Correct Answer:
Verified
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