For managers, what is the main purpose of the information provided by marketing research?
A) ensuring products meet labelling requirements
B) guaranteeing that new products are profitable for the company
C) reducing the uncertainty and risk associated with business decisions
D) testing the attractiveness of potential products
E) determining the best advertising campaign

Question

Quizplus · Accepted Answer

The main purpose of marketing research for managers is to reduce uncertainty and risk in business decisions by providing relevant data and insights.

For Managers, What Is the Main Purpose of the Information