MEC Undertook an Analysis of Young, Urban Consumers in Order

MEC undertook an analysis of young, urban consumers in order to adjust their product offerings and promotional undertakings. They used consumer lifestyle information to make these decisions. This is an example of

A) applying external, secondary data such as census information and subscription-based market data.
B) constructing a marketing hypothesis and carrying out recommendations after experimenting.
C) resolving the marketing problem.
D) conducting primary research using a sampling frame.
E) surveying existing customers to collect primary research and answer a marketing problem.