Which is the best description of marketing research?
A) It decreases the risk in companies.
B) It guarantees that proper decisions will be made.
C) It provides information to link the consumer to the marketer.
D) It uses external market data to make decisions.
E) It leads to actions that ensure profitability.

Question

Quizplus · Accepted Answer

Marketing research provides information that helps link the consumer to the marketer, enabling better understanding and decision-making.

Which Is the Best Description of Marketing Research