IKEA visits as many as 240 Canadian households to observe how products are, and could potentially be, used. This is known as
A) an unstructured survey.
B) ethnographic research.
C) fixed-response questioning.
D) survey research.
E) variable manipulation.

Question

Quizplus · Accepted Answer

Ethnographic research involves observing and studying people in their natural environment to understand how they use products, which aligns with IKEA's approach of visiting households.

IKEA Visits as Many as 240 Canadian Households to Observe