Procter & Gamble has gone as far as to place video cameras into households to examine behaviour as consumers go about their daily routines. What would that be called?
A) experimental research
B) marketing research
C) observation research
D) single dwelling research
E) video research

Question

Quizplus · Accepted Answer

This is called observation research, where researchers observe consumer behavior in a natural setting without interference.

Procter & Gamble Has Gone as Far as to Place