Focus Groups Identified Two New Frozen Food Concepts as Potential

Focus groups identified two new frozen food concepts as potential candidates to launch in the market. The research company recommended further research be conducted to determine more accurately who would use the product, when they would use the product, and how much of the product they would use. What type of research is required?

A) qualitative research
B) observational research
C) quantitative research
D) test marketing
E) secondary research