Based on research conducted in many other geographic regions, a brand manager knows that the company's brand is most often purchased by college and university students. The company is looking to expand geographically. When working to determine the size of the market in a Canadian geographic region in which the brand is not currently available, what should the brand manager do next?
A) search for colleges and universities online
B) access secondary research
C) hold focus groups on campuses
D) conduct online surveys through colleges and universities
E) conduct quantitative surveys on campuses

Question

Quizplus · Accepted Answer

Accessing secondary research is the most efficient first step to gather existing data on the number of college and university students in the Canadian region, which helps in estimating the market size without the need for immediate primary research.

Based on Research Conducted in Many Other Geographic Regions, a Brand